About MasryPro

Who We Are

We believe every business and every person has untapped potential. With clear direction, useful systems, and the right support, that potential can grow into lasting progress.

  • Clarity

    We see what matters most.

  • Unlock

    We remove what's holding you back.

  • Grow

    We build the path to sustainable results.

Our Mission

Help potential become progress

We help businesses and people see their potential, identify what holds them back, and build the roadmap, systems, and capabilities to move forward confidently.

Our Vision

Sustainable growth and long-term impact

To be a trusted partner helping businesses and people across the region and beyond achieve sustainable growth and long-term impact.

Business First. Technology Second. Results Always.

Our Story

MasryPro grew from a business strategist’s 17+ years of international experience across industries. Across that work, the same challenges kept surfacing: unclear direction, inefficient systems, underused technology, and people whose strengths were overlooked.

  • 17+

    Years of experience

  • 100+

    Projects delivered

  • Multiple

    Countries

  • Business & People

    Our focus

The people behind MasryPro

Meet the founders

Hassan El-Mashad, founder of MasryPro.

Founder

Hassan El-Mashad

Hassan El-Mashad is MasryPro’s founder. He brings more than a decade of U.S. experience across organizations of different sizes, applying business strategy, technology adoption, and digital transformation to practical business needs.

Tibisay Soto, Co-Founder of MasryPro.

Co-Founder

Tibisay Soto

She brings 20+ years of U.S. experience in systems analysis, healthcare technology, operational workflows, and process and company auditing.

Together, their U.S. corporate experience helps companies strengthen business operations and prepare to work with international organizations.

What guides our work

Our Values

  • Integrity

    We do the right thing, always

  • Collaboration

    We work with you, not just for you

  • Impact

    We focus on what creates real results

  • Continuous Growth

    We learn, adapt and keep improving

  • Passion

    We care about your success as much as you do